Global trends in the date market

The global date market has grown significantly in recent years. Dates are rich in fiber, vitamins, and minerals, making them a healthy alternative to refined sugar. The increasing demand is driven by traditional and emerging markets, supported by modern farming and packaging methods.

Key Market Drivers

• Health consciousness: Consumers are turning towards natural, nutrient-rich foods like dates.
• Organic demand: Interest in organic and sustainable products is driving the growth of organic dates.
• Culinary expansion: Dates are used in energy bars, snacks, desserts, and other healthy foods.
• Middle East and North Africa region production: Saudi Arabia, Iran and Egypt remain the leading producers and exporters.
• Technology: Better processing and packaging increases shelf life and quality.
• Emerging markets: India and China are witnessing rapid growth in demand for dates.

Market Performance (2017-2024)

• 2017–18: Medjool dominated Western markets; Deglatt Nour was strong in cooking; Ajwa was leading in the Middle East.
• 2019-2020: Demand increased despite COVID-19; Medjool and Barhi gained more share.
• 2021-2022: Online sales and product innovations such as date butter and snacks boosted growth.
• 2023-2024 (forecast): Medjool will continue to dominate, while Barhi and Ajwa will expand. Sustainability will become a key factor.

Outlook (2024–2031)

• Medjool: continues to operate as a prominent leader in Western markets.
• Deglat Noor: Strong in baking and cooking, especially in North Africa and Europe.
• Barhi: Cultivated in Asia and the Pacific for its fresh and soft texture.
• Ajwa: Supported by Middle Eastern exports, it is increasing globally.
• Other varieties: Zahedi, Halawi, and Khazrawi are gaining popularity among adventurous consumers.

Future Trends

• Growing healthy and natural foods
• Increasing demand for organic and sustainable products
• Expanding into emerging markets with increased revenue
• Continuous innovation in products (snacks, sweets, confectionery)
• Growth of e-commerce and expansion of global reach

Conclusion

The date market will continue to expand. Majul and Daglat Noor will dominate, while specialty varieties such as Barhi and Ajwa will become more popular. Trends in health, sustainability, and innovation will shape the future and increase global revenues.

Source: Amazon